About Us
Previously Xüdle, Bevero was created from within the industry trenches in 2014. Founders Michael Leahy and Ragan Erickson, both wine business veterans, took the challenges facing the industry and built a solution.
Today, Bevero provides a holistic approach to DTC sales by providing a streamlined product to the wine, beer, and spirits industries. The solution provides multi-tasking owners and managers with the tools required to efficiently run their business without using a dozen software programs.
Our Mission
Continuously build easy-to-learn all-in-one software and provide exceptional customer support by experienced wine professionals.
The problems we’re solving
We set out to solve four problems we faced as winery employees. These challenges remain our guiding light today.
Too much software
You shouldn’t need 5 or 6 software programs to run your DTC sales.
Not enough quick, quality support
Customer Support should be readily available, quick to resolve your challenge, and educated in the software AND the wine business.
Training was laborious
Staff turnover should never be detrimental to business. Training new employees on the software should be simple and fast.
Outdated software is a no-win.
Software should always be improving, building off customer feedback and modern technology.
Meet the Team:
Ragan Erickson President
McCall, Idaho
Allyson Proske
Director of Product
Omaha, NE
Kyler Adams
Senior Lead Engineer
Las Vegas, NV
Dan DeRusha
Software Engineer
Dallas, TX
Michelle Ames
Customer Service Manager
Portland, OR
Brandon Jacobs
Onboarding Manager
Portland, OR
Lindsay Norman
Sales Manager
Sonoma, CA
