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About Us

Previously Xüdle, Bevero was created from within the industry trenches in 2014. Founders Michael Leahy and Ragan Erickson, both wine business veterans, took the challenges facing the industry and built a solution.

Today, Bevero provides a holistic approach to DTC sales by providing a streamlined product to the wine, beer, and spirits industries. The solution provides multi-tasking owners and managers with the tools required to efficiently run their business without using a dozen software programs.

Our Mission

Continuously build easy-to-learn all-in-one software and provide exceptional customer support by experienced wine professionals.

The problems we’re solving:

We set out to solve four problems we faced as winery employees. These challenges remain our guiding light today.


Too much software.

You shouldn’t need 5 or 6 software programs to run your DTC sales.


Not enough quick, quality support.

Customer Support should be readily available, quick to resolve your challenge, and educated in the software AND the wine business.


Training was laborious.

Staff turnover should never be detrimental to business. Training new employees on the software should be simple and fast.


Outdated software is a no-win.

Software should always be improving, building off customer feedback and modern technology.


Meet the Team:

Ragan Erickson
McCall, Idaho

Allyson Proske
Director of Product
Omaha, NE

Kyler Adams
Senior Lead Engineer
Las Vegas, NV

Dan DeRusha
Software Engineer
Dallas, TX

Michelle Ames
Customer Care Manager
Portland, OR

Brandon Jacobs
Onboarding Manager
Portland, OR

Lindsay Norman
Sales Manager
Sonoma, CA